Grassroots Business Association

The following are the resources from the August 19th, 2009 talk entitled Creating Loyal Customers with Social Media Marketing given by Brian Marr and Cal McAllister from Wexley School for Girls.

Social Media Sites

• Twitter
• Facebook

Usefule sites for using Twitter

• TweetDeck (a desktop application)
• TweetLater (schedule tweets to be sent in the future)

Social Media statistics and tracking

• Firehose (track social media mentions across a bunch of sites)
• Alltop (track headlines)
• #hashtags (tracks top Twitter hashtags)

Examples of companies using Social Media well

• Kogi BBQ in LA, uses Twitter to announce location of food truck, creates an event environment
• My Starbucks Idea, takes suggestions from Starbucks fans
• Twistori, using Tweets to create art, see all mentions of "I think", "I love", "I hate" etc.